MAKING WEB PAGES WORK FOR YOU AND YOUR CLIENTS
PART VI - A WEB SITE’S WORK IS NEVER DONE
Beyond the "build-it-and-they-will-come" mentality one of the mistakes companies
make are assuming that once an Electronic Commerce (e-commerce) site is built, you can
forget about it until you need to update the site.
It is well-documented that even if you have a captive audience you need to add new, value-added features and interactivity opportunities frequently.
A site that is not dynamic makes your company seem stale. The more it changes, the more repeat customers you can expect to log.
Be careful of trying to do too much too soon, some businesses regret jumping in with a product that’s not ready for the market. Since it’s hard to recover from a botched launch, especially if it compromises customer service.
Other companies regret that they waited too long to launch a product,
because they hadn’t yet developed the entire universe of features they could possibly
put on the site. As a result, they lost sales and the opportunity for brand recognition.
The Web is rapidly evolving and most sites serve as portals. Your default page is the
first stop on-line and the doorway to everything else. The Web now features directories,
search engines, free electronic mail (e-mail), updated weather reports
( http://www.wunderground.com ),
and up-to-the-minute news.